SPRING/SUMMER 2020

COLLECTION FOREWORD by Edie Chung

"After developing a collection that was about making lemonade out of lemons, the next collection was born from being hopeful, positive and optimistic in life when the world seems to be everything but. This led me to think about children who are excited about life - Fairytales, playfulness, and a sense of adventure. These are the things I tried to convey and made me thought of Peter Pan. What would his wardrobe be like today with a character as animated as him? A little streetwear, but in rainbow & lace caps perhaps? And what would Wendy wear instead of that dressing gown when she flew out the window? The end result - bold bright colours, clash prints, a rustic twist and always with with Friesenguys-style fabric manipulation hand embroidery. Let's be optimistic about life and be nicer to one and another even when the TV only delivers bad news."

PHOTOSHOOT CREDITS:

Model - Abijan 

Photographer - Giada Frasseto 

Hair & Make-up Artist - Anja Boy Jont 

Styling - Edie Chung