ABOUT

 

 

EST. 2019

FRIESENGUYS, founded by designer Edie Chung in 2019, is a Malaysian fashion label that embodies bold whimsy and a fresh approach to androgyny. Born from the concept of reversing traditional menswear by drawing on the base elements of womenswear, FRIESENGUYS has since evolved into a new-wave movement of unconventional elegance.

Driven by a rebellious spirit yet grounded in precise tailoring and pattern cutting, FRIESENGUYS combines unexpected fabric pairings, clash prints, and innovative surface decoration. Each collection reflects the designer's personal stories and obsessions, blending fantasy and reality in its designs.

FRIESENGUYS fosters an inclusive cultural identity through expressive, boundary-pushing designs that bring together sophisticated cuts, androgynous silhouettes, and unconventional styling to create a truly unique aesthetic that’s both accessible and extraordinary.

---

FRIESENGUYS is an emerging Malaysian designer label by Edie Chung.

Designer Bio

Armed with a strong penchant for the arts, Edie Chung started out in fashion design before majoring in English Literature and Theatre Studies. The Friesenguys label started in the designer's bedroom as an outlet of creative expression and soon culminated in an unexpected return to fashion.