ABOUT / The Friesenguys World


A/W 2022 Group Shot - Mercedes-Benz Fashion Week Kuala Lumpur 2021 - Photo by Bibo


EST. 2019

FRIESENGUYS is an emerging Malaysian designer label by Edie Chung.

Designer Bio

Armed with a strong penchant for the arts, Edie Chung was a fashion student at Raffles Institute of Design in Singapore before dropping out to major in English Literature & Theatre Studies. The label started in the designer's bedroom as an outlet of creative expression and soon culminated in an unexpected return to fashion. 


Bold, whimsical and unconventionally elegant, FRIESENGUYS was born with the idea of creating a truly androgynous look. The label began by attempting to create menswear but working in reverse, using elements of womenswear as a base. Hand embroidery, soft and embellished textiles and prints have become the brand’s signature. The label continues to offer a selection of menswear, womenswear and gender neutral collections, combining unusual fabric combinations, clash prints and delicate surface decorations.

The Spring/Summer 2019 debut collection was shown privately to buyers and the label has since been stocked at high-profile multi-label stores in Malaysia & Singapore. 

The label suspended it's formal annual collection in 2021 due to the pandemic and focused on releasing capsule collections in its place that were available in-store. 

Emerging from the pandemic - Friesenguys was invited to show its debut runway show with Mercedes-Benz Fashion Week Kuala Lumpur at the end of 2021 under collection A/W 2022.




  • NotJustALabel Home Page - 15/11/2018
  • ZoomOnFashionTrends ISSUE 63/2019 - S/S2020 & A/W2020 – by Showdetails Italy

Find Designer: "6 Young Global Creatives"

  • Fashion Forward Dubai x Not Just A Label Competition

A/W2020 TOP30 Designers

  • TheSunDaily Newspaper Malaysia - 16/03/2020 

Androgyny & Beyond by Jason Lim 

 "Friesenguys is arguably one of the most exciting and invigorating local fashion labels on the rise. As we follow his subsequent collection releases ... we are in for a theatrical spectacle."  

Read the article here: https://www.thesundaily.my/style-life/fashion-beauty/androgyny-beyond-LA2130184

  • HerWorld Magazine Singapore July 2020 Issue

The Exploration of Androgyny by Valerie Wong 

"Fashion to Know"  - Page 40

"Since its inception in 2019, the KL-based brand is proving to be a force to be reckoned with."


JAN 2021



Fully Sponsored Show with Mercedes-Benz Fashion Week Kuala Lumpur




Exclusive designer mainline. 


Friesenguys sister label with designer qualities at an accessible price point. Exclusively available in Malaysia, Singapore and Friesenguys Online.


An exclusive new lifestyle range coming soon through Friesenguys Online and by select vendors in China online and in-store.