ABOUT

 

A/W 2022 Group Shot - Mercedes-Benz Fashion Week Kuala Lumpur 2021 - Photo by Bibo

 

EST. 2019

FRIESENGUYS is an emerging Malaysian designer label by Edie Chung.

Designer Bio

Armed with a strong penchant for the arts, Edie Chung started out in fashion design before deciding to pursue a degree in English Literature and Theatre Studies. The Friesenguys label started in the designer's bedroom as an outlet of creative expression and soon culminated in an unexpected return to fashion. 

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Bold, whimsical and unconventionally elegant, FRIESENGUYS was born with the idea of creating a truly androgynous look. The label began by attempting to create menswear but working in reverse, using elements of womenswear as a base. Hand embroidery, soft and embellished textiles and prints have become the brand’s signature. The label continues to offer a selection of menswear, womenswear and gender neutral collections, combining unusual fabric combinations, clash prints and delicate surface decorations.

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PRESS:

  • NotJustALabel Home Page - 15/11/2018
  • ZoomOnFashionTrends ISSUE 63/2019 - S/S2020 & A/W2020 – by Showdetails Italy

Find Designer: "6 Young Global Creatives"

  • Fashion Forward Dubai x Not Just A Label Competition

A/W2020 TOP30 Designers

  • TheSunDaily Newspaper Malaysia - 16/03/2020 

Androgyny & Beyond by Jason Lim 

 "Friesenguys is arguably one of the most exciting and invigorating local fashion labels on the rise. As we follow his subsequent collection releases ... we are in for a theatrical spectacle."  

Read the article here: https://www.thesundaily.my/style-life/fashion-beauty/androgyny-beyond-LA2130184

  • HerWorld Magazine Singapore July 2020 Issue

The Exploration of Androgyny by Valerie Wong 

"Fashion to Know"  - Page 40

"Since its inception in 2019, the KL-based brand is proving to be a force to be reckoned with."

https://www.magzter.com/SG/SPH-Magazines-Pte-Ltd/Her-World-Singapore/Lifestyle/473489

JAN 2021

ISETAN KUALA LUMPUR CHINESE NEW YEAR CAMPAIGN

DECEMBER 2021 

Fully Sponsored Show with Mercedes-Benz Fashion Week Kuala Lumpur

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WORLD OF FRIESENGUYS

FRIESENGUYS

Exclusive Designer and Collection Mainline

LES CREATION DU SOLEIL BY FRIESENGUYS (FORMALLY FRIESENGUYS WONDERLAND) 

Friesenguys Sister Label with designer qualities. Exclusively available in Malaysia, Singapore and Friesenguys Online. 

FRIESENGUYS dreamboy

An exclusive lifestyle range by select vendors in China.